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In case you were living under a rock, the old spice commercial was first a youtube success, followed by a tv ad, followed by a massive social media response campaign. Anp media is london fastest growing media company specialising in film, photography, events, music, entertainment anp media team are specialists and leading thinkers. Old spice case study the following case study for old spice was written by sarah rowe, a social media marketing student at ecu her references are listed at the end. We knew that the old spice response campaign was a success, but we weren’t sure just how successful until we saw new statistics released in a case study by old. Old spice case study: their website traffic increased by 300%, the old spice youtube channel became the #1 most viewed sponsored youtube channel.
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Old spice campaign - a closer look “the man your man could smell like” first appeared on youtube and facebook a few social media case study: old spice. Wieden + kennedy portland's case study behind the old spice responses campaign source: http://creativity-onlinecom/work/old-spice-responses-case-study/20896. Old spice case study 1 2011 gold old spice’s youtube channel was the perfect fit because we knew we wanted to distribute video. Social media case study: old spice 1 social media campaign case study old spice by kaïs alibenali and old spice on youtube.